The 30-second answer
- 🌱 Choose 100% arabica, with a precise origin (country, region).
- 🔥 Medium roast to keep the aromas, without burnt bitterness.
- 📅 Freshness matters: recently roasted coffee, in a bag with a valve.
- 👅 Start from your taste: smooth and chocolatey, fruity and floral, or bold.
Updated 5 October 2026 · Reading time: 8 min
More and more coffee lovers in Morocco are switching to whole beans. The reason is simple: a whole bean keeps its aroma much longer than ground coffee. You still need to know which to choose. Here's what makes good whole bean coffee, and our recommendations for your taste.
Which coffee beans for which profile?
Good whole bean coffee isn't necessarily the most expensive. It's the one that combines four qualities: 100% arabica, a precise origin, a medium roast and a recent roast date. Once these basics are in place, your taste makes the difference. Our recommendations by profile:
- For every day, a smooth coffee: Brazil Santos, rounded and low in acidity.
- For those with a sweet tooth: Mexico Altura ORGANIC, milk chocolate and hazelnut.
- For fans of fruity coffee: Ethiopia Moka Sidamo ORGANIC or Kenya AA.
- For a bold coffee: Sumatra Gayo Mountain ORGANIC.
- For a special occasion: Jamaica Blue Mountain, one of the most sought-after coffees in the world.
To judge coffee quality objectively, professionals use the SCA score, out of 100: above 80, it counts as specialty coffee. It's all explained in Specialty coffee: what does the SCA score mean?. And to see the best coffee beans in Morocco according to our customers, head to our best sellers.
Why buy whole bean coffee?
As soon as it's ground, coffee oxidises and loses its aroma within a few days. The whole bean protects it. Grinding just before brewing gives a more fragrant cup. And you can match the grind to your brewer. The details in Whole bean or ground coffee: which to choose?.
5 criteria for choosing well
1. 100% arabica
Arabica offers more aromatic nuance and less bitterness than robusta. Be wary of packs that just say "coffee" or "blend".
2. A precise origin
A single-origin coffee comes from one country, sometimes from a single region. It has a recognisable taste: fruity for Kenya, chocolatey for Mexico, spicy for Sumatra. Our guide: Single-origin coffee: flavour guide by country.
3. The right roast
A medium roast reveals the aromas specific to each origin. Too dark, and it buries everything under bitterness. All our coffees are medium roast. To learn more: Coffee roast levels: light, medium or dark?.
4. Freshness
Coffee is at its best a few days to a few weeks after roasting. A bag with a degassing valve lets carbon dioxide out without letting air in.
5. Even beans
Pour a few beans into your hand. They should be even in size and colour, with no broken, blackened or very oily beans.
Which coffee beans for your taste?
| If you like… | Try | Why |
|---|---|---|
| Smooth, low-acid coffee | Brazil Santos | Smooth, light, lightly woody |
| Chocolatey notes | Mexico Altura ORGANIC | Milk chocolate and hazelnut praline |
| Fruity and floral | Ethiopia Moka Sidamo ORGANIC | Apricot and jasmine, silky texture |
| Bold coffee | Sumatra Gayo Mountain ORGANIC | Rich and spicy, red fruit |
| Rare crus | San Cristobal Galapagos ORGANIC | Citrus and stone fruit |
A COFFEE LOVERS' FAVOURITE
Ethiopia Moka Sidamo Organic Coffee
Ethiopia is the birthplace of arabica. This organically farmed Moka from Sidamo offers notes of apricot and jasmine, with a very silky texture.
Where to buy coffee beans in Morocco?
You'll find whole bean coffee at local roasters, in some supermarkets and online. At Ti Cafew, our 100% arabica coffees are roasted in France in small batches, then delivered anywhere in Morocco in 2 to 5 days depending on the city. You pay on delivery, and delivery is free from 350 DH.
Choosing your coffee beans in 5 steps
- Check for 100% arabica. Arabica offers more aromatic nuance and less bitterness than robusta: be wary of packs that just say "coffee" or "blend".
- Look for a precise origin. A single-origin coffee comes from one country, sometimes from a single region, and has a recognisable taste.
- Look at the roast. A medium roast reveals the aromas specific to each origin; too dark, and it buries everything under bitterness.
- Check freshness. Coffee is at its best a few days to a few weeks after roasting, in a bag with a degassing valve.
- Inspect the beans. They should be even in size and colour, with no broken, blackened or very oily beans.
Tip: buy small quantities more often, keep the bag tightly sealed away from light and heat, and grind just before brewing your cup.
Frequently asked questions
What is the best coffee bean in Morocco?
There's no single best coffee, but the best for you is 100% arabica, from a precise origin, freshly roasted and matched to your taste. To start, a smooth coffee like Brazil Santos or an indulgent one like Mexico Altura ORGANIC pleases most people. Our customers' favourite coffees are gathered in our best sellers.
Do I need a grinder to buy whole bean coffee?
Yes, or a bean-to-cup machine with a built-in grinder. Without a grinder, simply choose the right grind for your brewer on our product pages.
How long do coffee beans keep?
Tightly sealed, away from light and heat, they stay enjoyable for several weeks after opening. They keep much longer than ground coffee.
Do you deliver everywhere in Morocco?
Yes, to every city, in 2 to 5 days depending on the destination, with cash on delivery.
Key facts and sources
- 100% arabica: more aromatic nuance and less bitterness than robusta.
- Medium roast: used for all our coffees, it reveals the aromas specific to each origin.
- Freshness: coffee is at its best a few days to a few weeks after roasting, in a bag with a degassing valve.
- Storage: tightly sealed, away from light and heat, whole bean coffee stays enjoyable for several weeks after opening.
- Delivery: anywhere in Morocco in 2 to 5 days depending on the city, free from 350 DH, with cash on delivery.
Based on our roasting and our shipping terms for Morocco.
Our most popular coffee beans
Related articles
- Whole bean or ground coffee: which to choose?
- Coffee grinder: which grind for which brewer?
- Arabica coffee prices in Morocco: what makes the difference
In short: good whole bean coffee is 100% arabica, from a precise origin, medium roasted and fresh. Start from your taste, and grind just before brewing.
Our 100% arabica coffees are craft-roasted in France in small batches and delivered anywhere in Morocco in 2 to 5 days. Free delivery from 350 DH, cash on delivery.
