The 30-second answer
- ⏱️ Ground coffee loses its aroma fast: grinding just before brewing is the single best thing you can do for flavour.
- ⚙️ Choose a burr grinder rather than a blade grinder: the grind is even and adjustable.
- 🎚️ The shorter the extraction, the finer the grind: fine for espresso, coarse for French press.
- 🛒 No grinder? Choose the grind that suits your brewer on our coffee pages.
Updated 27 September 2026 · Reading time: 7 min
A coffee grinder is the accessory that improves your coffee the most, often more than a new machine. Grinding just before brewing keeps all the aroma of the bean. You still need to choose the right grinder and the right grind. We don't sell grinders, but we do sell the whole bean coffee to go with them, or coffee already ground for your brewer.
Why grind your own coffee?
Once ground, coffee is exposed to air and quickly loses some of its aroma. Whole beans keep it much longer. Grinding just before brewing gives a more fragrant cup, especially with delicate coffees like those from Ethiopia or Kenya. That's also why we recommend whole bean coffee to anyone with a grinder. The full comparison: Whole bean or ground coffee: which to choose?
Burr grinder or blade grinder?
| Blade grinder | Burr grinder | |
|---|---|---|
| How it works | A blade chops the beans | Two burrs crush the beans |
| Consistency | Uneven: powder and large chunks | Even |
| Grind adjustment | No (depends on time) | Yes, precise |
| Heat build-up | Higher | Low |
| Price | Low | Medium to high |
An uneven grind gives coffee that is both bitter (the fine particles over-extract) and sour (the large chunks under-extract). A burr grinder, conical or flat, is therefore the best choice whenever possible.
Manual or electric?
- Manual grinder: quiet, compact, affordable, ideal for 1 to 3 cups a day or for travel. It takes a bit of elbow grease.
- Electric burr grinder: fast and convenient for several cups a day or for espresso, which needs a fine, precise grind.
Which grind size for which brewer?
The rule is simple: the shorter the time water spends in contact with the coffee, the finer the grind should be.
| Method | Grind | Looks like |
|---|---|---|
| Turkish coffee | Extra fine | Powder, like flour |
| Espresso machine | Fine | Fine salt |
| Moka pot | Medium-fine | Between fine salt and sand |
| Drip coffee maker | Medium | Sand |
| French press | Coarse | Coarse salt |
Rule of thumb: coffee that is too bitter or flows too slowly means the grind is too fine. Coffee that is too sour or flows too fast means the grind is too coarse.
Adjusting and cleaning your grinder
Adjust your grinder in small steps and taste after each change. Grind only the amount you need. For cleaning, never use water on the burrs: a brush or small paintbrush is enough to remove residue, which turns rancid over time.
IDEAL FOR YOUR FIRST GRINDER
Colombia Excelso Organic Coffee
Rounded, light and fruity, it forgives small grind errors and shows off its aromas as filter or moka pot coffee. A fine, smooth arabica from organic farming.
No grinder? Our grind options
All our coffees are available ground. On each product page, simply choose the right grind: "Ground for Espresso Machine", "Ground for Moka Pot", "Ground for Filter" or "Ground for French Press". Then keep the bag tightly sealed, away from light and heat: see How to store coffee in Morocco. To choose your brewer, see also Coffee machines in Morocco: how to choose.
Frequently asked questions
Which coffee grinder should I choose?
A burr grinder: manual for 1 to 3 cups a day, electric for heavier use or for espresso.
What grind for a moka pot?
A medium-fine grind, slightly coarser than for espresso. On our product pages, choose "Ground for Moka Pot".
What grind for a French press?
A coarse grind, similar to coarse salt. Too fine and it passes through the filter, making the coffee muddy and bitter.
How long does ground coffee keep?
It loses its aroma faster than whole beans: seal the bag tightly after each use and drink it within a few weeks of opening.
Can you grind coffee in a blender?
It works like a blade grinder: the grind is uneven. A proper grinder is better, or simply choose the right grind for your brewer.
Our recommended whole bean coffees
Related articles
- Espresso: the guide to a perfect shot
- Whole bean or ground coffee: which to choose?
- Moka pot: how to make great coffee
- Coffee beans in Morocco: how to choose
In short: a burr grinder, a grind that suits your brewer and coffee ground just before brewing: that's the recipe for a more fragrant cup. Without a grinder, simply choose the right grind on our product pages.
Our 100% arabica coffees are craft-roasted in France in small batches and delivered anywhere in Morocco in 2 to 5 days. Free delivery from 350 DH, cash on delivery.
